In a recent interview, Reggie Fils-Aimé – Nintendo of America’s President and COO – explained why this Christmas will be big for Nintendo. Speaking about Nintendo’s lofty goal of selling an additional 15 million Switch units before April 2019, he said:
“Our confidence is high… October, November, December is a huge selling season globally for Nintendo. Here in the Americas, it’s upwards of 60% of our revenue, so it’s a big, big selling time.”
He added to this by saying that Nintendo has already had good responses to the games and bundles they’ve recently released, which have started the holiday snowball rolling. There’s no doubt that their recent Diablo 3, Pokémon and Smash Bros Switch bundles have helped get things started. On that note, he also mentioned his cheeky strategy for what is arguably Nintendo’s biggest 2018 release, Super Smash Bros’ Ultimate.
“My strategy is simple. It is a well-known fact that I am not a very good Super Smash Bros. player, and so my focus is I’m going to keep practising as Ridley so that at 12:01, the morning of the 7th, I can be the very best Ridley player for a very short period of time. That’s my strategy.”
The future is bright
The interview is very positive as a Nintendo fan, so I suggest reading the full thing over at Mashable, but I’ll leave you with the knowledge that we might not be far from some more Metroid 4 news.
“Internally, we have expectations about when [Metroid Prime 4] is going to be released… we haven’t announced it, but yeah, the game is well in development…. Typically six months to maybe a year out is what we like to do, but there are times for strategic reasons that we believe it’s important to message that a game is coming.”
For more Nintendo news, visit the SwitchWatch news section.
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